According to the new policy Facebook will be allowed to access the commercial interactions and user shopping activity to target ads and customize content for commercial purpose.
“We want to be clear that the policy update does not affect the privacy of your messages with friends or family in any way. Instead, this update includes changes related to messaging a business on WhatsApp, which is optional, and provides further transparency about how we collect and use data,” the company said in an FAQ released on Tuesday.
WhatsApp replied that it will not see the private massages and user’s private data or record their calls, and neither can Facebook. It uses group membership to deliver messages and to protect its service from spam and abuse and does not share the data with Facebook for ads, it said.
The data which is not shared with Facebook
User’s private data
WhatsApp and Facebook will not share the user’s private messages, group interactions/messages, or record calls with their family, friends, and co-workers/users, since it is protected by end-to-end encryption.
It doesn’t keep logs of who everyone is messaging or calling.
It will not see locations which is shared by users with each other.
WattsApp will not share the user’s contact numbers/list with Facebook.
It will not share group interactions/information and data with Facebook for commercial/ads.
Apart from this, one can also set their messages to disappear after seven days as well as download their user data to see what information WhatsApp has on them, from within the app.
The data which will be shared by WhatsApp to Facebook
The data which is shared to the facebook is related to how a person/user interacts with a business on WattsApp and these conversations will be clearly labelled. These conversation will be utilized and provide businesses with an option to use Facebook’s hosting infrastructure to manage WhatsApp chats with their customers. Reply to the customers, asks question and send information like purchase receipts to the customers. Businesses may use this information for its own marketing purposes.
If a user of WhatsApp purchase anything from a business from within the app, using Facebook-branded commerce features, their behavior will be used to personalize their commerce experience and the ads they see on Facebook and Instagram. WhatsApp, however, noted these features will be optional and users will be allowed to see and informed how their data is being shared with Facebook.
Facebook allows businesses to create ads that will enable users to message them on WhatsApp. The company said it may use the way users interact with them to personalize ads they see on Facebook.
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